http://catherinekaputa.com How to brand yourself for career and business success Mon, 23 Aug 2010 13:10:06 +0000 http://backend.userland.com/rss092 en As we all know, brands try to harness what’s different and special about a brand in a short tagline or slogan. Famous taglines can even become part of our national identity like Nike’s “Just Do It” or Avis’s “We Try Harder” or Apple’s “Think Different.” The ad tagline is a catchy ... http://catherinekaputa.com/?p=510 My mother always said, “Beauty is only skin deep” and “Don’t judge a book by its cover” when I would fret over my looks. Yet, the reality is, we judge people by the way they look every day. When the hearings for Elena Kagan’s nomination start on Monday, June 28th, ... http://catherinekaputa.com/?p=504 Ever wonder how some people just seem to exude confidence and charisma? How one remembers them and how they influenced you when they entered the room? Often you will find that they are ordinary people like you and I. No special background, yet they remain on our minds. Some ... http://catherinekaputa.com/?p=499 Here’s an interesting post on how to use keywords online so that you show up in the top 10 list when the word is googled or binged: http://www.successpointconsulting.com/where-to-use-the-right-keywords Repetition of core keywords is important in all your online communications as you point out since you will be more likely to show up ... http://catherinekaputa.com/?p=496 Just when I was going to brand the 2011 election cycle as the year of the female candidate, I’m reduced to writing about hair. Dee Dee Myers famously said about her experience as White House Press Secretary for President Clinton that “people don’t hear a word you say until they decide ... http://catherinekaputa.com/?p=493 Article by Catherine Kaputa in Execunet Newsletter, May, 11, 2010 You got the appointment and spent the last week researching the company and fine-tuning your résumé. But you blew it in the first five minutes. That’s because you planned everything but the most important thing — making a great first impression with an “elevator speech.” The First Ten Seconds May ... http://catherinekaputa.com/?p=485 You might be born with it. Or not. Of course, no one has it all the time. But some seem to have a lot more of it than others, particularly men. That elusive thing we all know as self-confidence. One UK researcher who did a meta-analysis of 30 global leadership studies ... http://catherinekaputa.com/?p=482 by Peggy Lowe Orange County Register Blog, April 22, 2010 What’s in a name? In these days of high unemployment, a great deal. The many experts out there trying to help jobseekers, including my host, Tim Tyrell-Smith, constantly urge folks to create a personal brand. Put old-school, it’s called making a ... http://catherinekaputa.com/?p=477 In a hyper-competitive job market, employers are having trouble finding potential employees among a sea of qualified candidates. You can convince them that you're ideal by developing and communicating a compelling and unique personal brand. By Catherine Kaputa on Tue, April 13, 2010 CIO Magazine— Zeroing in on your unique personal brand ... http://catherinekaputa.com/?p=475 Brands think in terms of defining their brand succinctly and competitively in a brand sentence. The sentence should put a stake in the ground and declare what’s different about you and why it matters. It should be short enough to write on the back of a business card, and definitive ... http://catherinekaputa.com/?p=472