Why bother with branding?
It may not be right, but we are branded everyday. Worth a lot of money or bargain basement. Hire or fire. Leader or nobody.
Self Branding is thinking of yourself as a “product” in a competitive marketplace, and using strategy, tactics, image development, messaging and the other branding tools so you can maximize your most important asset,
You.
For Executives and Entrepreneurs
The truth is being good doesn’t guarantee success. Nothing is more common than a talented professional or entrepreneur who is struggling and unrecognized.
The most important asset you have is You. It’s an asset – human capital – that is potentially worth more than your financial capital and real estate capital.
When you have your own small business or solo practice, branding is doubly important. After all, YOU are the brand. But executives have to develop a strong brand too – one that is perceived to be in sync with and bringing value to the corporate brand.
Your job (as well as the role of a self brand strategist) is to make the asset that is you more valuable. That means developing your different idea and marketing it. Self branding is about self actualization – becoming more of who you truly are, and effectively marketing your difference. Self branding is also about developing a strategic action plan With concrete tactics to get from A to B to C.
Self Brand Consulting and Speaking
Our specialty is working with individuals – executives, solo-professionals, entrepreneurs – and giving them the tools to maximize their success.
All coaching projects and speaking engagements are led by Catherine Kaputa who has worked on branding and advertising issues from all angles, as an advertising agency executive, as a corporate advertising director at a Fortune 10 company, as a marketing professor and as a consultant and speaker.
