Personal Branding Talks
Corporate icons, star athletes and Hollywood celebrities all have what it takes to be in control and in demand — a unique brand.
Today, companies demand employees do more with less, be more entrepreneurial, affect bottom line results, and have personal impact. That’s why personal branding has become a critical element of every leader’s skill set.
After all, if you don’t brand yourself, other people will. And, chances are, they won’t brand you in the way you want to be branded. Branding can be out-of-date or up-to-date, subtle or brazen, but if you don’t participate, you will be left behind.
Through vivid case-study examples, stories and humor, Catherine shows how to use brand strategies and principles from the commercial world of brands and apply them to your most important product— Brand You.
Based on her award-winning book, You Are a Brand!, Catherine's talks and workshops are designed to show employees, executives and professionals how to build a personal brand so they can be more successful personally and bring more value to the company where they work. Each talk is customized to the specific audience.
“Your brand can make you a star in the business world – or break you. That’s why Catherine Kaputa and her ideas on personal branding can make such a difference. Her speaking event at PepsiCo was very well received. She gives those who attend her talks, practical and strategic steps to achieving what they once saw as an impossible dream.”
Beverly Tarulli, VP Organizational Development, PepsiCo.